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Two Efficient and Reasonably priced Ways to Advertise A Contracting Service

A favorite topic among contractors is promotion and marketing. It appears that every contracting company wants to uncover the "magic pill"--some guaranteed method of producing prospects constantly. There really isn't such a method, yet there are lots of techniques to create prospects on a shoestring. This commentary will investigate two moderately priced, yet profitable strategies for marketing and advertising a contracting firm.

The first system is proximity marketing. Such a technique entails marketing and advertising around an ongoing or upcoming job. The thought is to cause numerous opportunities to advertise your contracting company in a select area and in a very small period of time. In fact, if your customer desires your services, it is very likely that other people in the vicinity need your services too.

There are various methods to market to nearby households. A simple way is to utilize a company such as Quantum Digital to mail cards to a specific number of properties. This service enables you to send as little as 20 postcards at a time. You may mail to the same households quite a few times, with assorted text. For example, you might publicize that your company has won a project in the area. Another card can make known that your company has started the job. And a final can say that the job is concluded.

A further aspect of proximity advertising is to place a sign in the lawn as fast as workable, even if it is a week or longer before you start the job. The greater the time signage is in the yard, the more advertising you can acquire.

The last ingredient of proximity marketing and advertising is fliers. While working the job, make use of a short period every day handing out fliers to the nearby homes. Even if you only do a dozen each day, you can be increasing your exposure. In combination with your signage and postcards, a prospective client might be exposed to your company numerous times in a week or two.

The second method is client retention-that is, advertising and marketing to former customers. This may be as minimal as an occasional letter to thank them for their previous business, or as sophisticated as a printed newsletter. The foremost goal is to remain in front of your clients, to remind them that you want their business another time.

When you communicate with previous clients at least one time a quarter, it is not likely that they can forget about your company. If they require additional work, or are asked for a testimonial, your business will be simple to think of.

Contact with previous clients does not have to entail an unrelenting advertising point. Without a doubt, it might be more effective to present them with information that is practical, like home improvement trends. Consumers appreciate free information and you will not look to be in sales overdrive.

A very nice characteristic to each of these strategies is that they may be turned off and on without problems. If you are swamped with projects and need to lower your lead flow, you can just stop one or both.

In spite of the effectiveness of each of these techniques, they are consistently ignored when advertising a construction company. Incorporate them in your marketing mix, and you can have a strong and reasonably priced tool that you can use.

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