Ten Useful SEO Tips

Ten Useful SEO Tips
SEO also known as search engine optimization is the process of making a website search engine friendly and link building through various techniques. I have created a list of ten useful tips that can be practiced to improve your rankings and results online.
Tip 1 - Weekly content refresh, replace at minimum 150 characters on your website on a weekly basis. If you can do it more often that's fine. Once a month I replace or edit 50 % of my content. I change image alts, keyword placements, body depth and links. Try your best to keep your primary keywords on the top left of your site and gradually come down with your secondary keywords.
Tip 2 - Your website title should be unique on every page on your site and it should have some of your keywords in them. Make sure to avoid stop words like and, if and or. Crawlers are not interested in reading the same tags over and over again. It's like reading the same page of a book over and over again.
Tip 3 - Local SEO is a necessity if you only service certain regions or cities. Use area codes, cities, zips and any form of addresses that you can in your homepage to make it relevant to those areas. Participate in forums and blogs that discuss the areas of your services. Don't not spam blogs and forums these will only have negative affects on your site. Implement Google place, yahoo local and Bing local to increase your local awareness.
Tip 4 - Patience is a virtue. I always tell my clients SEO is a three part process onsite, offsite and patience. If you added links today don't expect to see results tomorrow they will take anywhere from three to six months to hold any value, if any. Your internet marketing never should stop. You must constantly build links and buzz online to stay on top. You maybe number one today but once you stop that doesn't mean the rest of the pack did.
Tip 5 - Research is one of the biggest issues in trying to improve SERPS. You must take your time and see what keywords are worth targeting and what words are not. What I mean by this is if you own a global shoe store and you have only be online for a month don't go after short tail words like shoes, boots or sneakers. Use long tail words brand type and for sale. If you own an online shoe store don't put your links on realtors website there is no relevance.
Tip 6 - Know your competitors. See what they are doing, try to do what they did but better, go for dofollow links, use unique content created for users and not web crawlers and don't use any dofollow links on your home page to external sites. Look at your competitor's site and make yours more user friendly and faster.
Tip 7 - Videos play a major part in internet marketing. Do a search for anything and most times you will see a video in there. Video SEO has the ability to go viral which is what we all dream of others spreading the word for you like a virus. Create videos that are worth watching that are less than three minutes. People want to know exactly what they are watching and expect to see it so be clear and don't sell the video as something its not.
Tip 8 - Get familiar with Google Analytics. GA is a great way to track your return on your investment and see exactly where your traffic is coming from and what keywords are actually bring people to the site and its free. But of course it does much more than that, it tells you how long people are staying and if they return. That alone should entice you to start using Google Analytics.
Tip 9 - Use Squidoo and hubpages these sites add so much value to your site. I can't believe more people aren't using them. They require unique content and take time to build but the ROI is great. Get familiar with these two sites as they are worth all the time it takes.
Tip 10 - Reevaluate your campaign every 12 weeks. Change it up in all kind of ways onsite and offsite. UGC aka user generated content is great if you have a blog so allow dofollow comments so that people return for more then just one reason. If you did web directories submission for three months you may have wasted 12 weeks I like to practice adding five to seven dofollow links out there per day in different sectors like, bookmarking, article sites, web directories, blogging, commenting, forums, videos, link exchange and many more. So start ranking.

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