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Selling on the web.

The biggest challenge of selling online, on your own site, Ebay or Amazon, is finding merchandise that you can resell for a reasonable profit. Another problem is that when you list your goods for sale on the Internet other online sellers can immediately see your asking prices. They can then undercut you. Your only option really is to re-price and undercut them. There is re-pricing software available to help you to do this. The chances are that your competitors have this same software. The re-pricing software vendors are playing both ends against the middle. And so the online merchants begin to race for the bottom.
Most on-line shoppers myself included search the Internet to find the lowest price of the merchandise we need to buy. Most on-line buyers are savvy enough to add the shipping cost and the cost of the actual item before placing the order. I think many of us have seen ads for low prices on items with ridiculously high shipping costs and "handling costs" whatever they are. In addition to price the shipping costs the seller's reputation/feedback and the speed of the shipping is a consideration. I can only assume that most online shoppers do the same. I also, because I'm buying goods sight unseen look carefully at the seller's return policy.
I think that to compete successfully online in these tough economic times you have to ship faster than your your competitors, you have to have an easier return policy than other sellers, and you have to ship less expensively. On sites like eBay you also need to have very good to excellent feedback. In this way you can compete by charging the same or even a little more for your items. Another consideration is the location you are shipping from. Buyers will sometimes buy merchandise from locations nearer to themselves thinking that they will receive the items faster.
I really think the only way to compete, the only way to thrive and survive selling online is to actually give the customer more than they pay for. By exceeding the customers expectations, by giving them more than they pay for you can assure yourself a better feedback which in turn should lead to higher sales and you will probably even get repeat custom from your very satisfied customers. You have to compete on not price alone but on service and quality.
When you do get a dissatisfied customer for whatever reason you really should try to work with them. If the goods is broken non-functioning in any way and you can't return it to your supplier for refund then you really don't want to have it returned. A lot of online merchants insist on having the broken or defective merchandise returned hoping that the custom the will be too lazy to or even forget to return it and so they won't have to issue a refund.
This is the wrong policy. If something is broken nonfunctioning and you are not going to resell it. I really don't think that you want to get the returned goods mixed in with your good inventory and run the risk of reselling it. You really don't want to store or dispose of broken/damaged items. You probably really don't even want to sell it as a second or as scratched and dented, broken/damaged goods. You also have to consider as well that your time is usually far and away more valuable than the cost of the refund. In the long run it's cheaper in many by far to just give them their money back and tell them to keep the items. Make refunds quickly and courteously and be sure to ask for positive feedback when you issue the refund.

Article Source: http://www.ezinearticles.mk

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