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How to Optimise a Site for the Chinese Search Engine ‘Baidu’

China is a big market, and depending on what you provide, it is there for the taking. While it might traditionally be the case that China provides for our consumer wants in the West, trends like that are being reversed as we type. There are many reasons why ranking well on Baidu is a good idea for virtually any site, Think sheer volume of visitors for example.

If you want to get ahead in terms of ranking on China is biggest search engine, our advice on how to do it will be a great start.

In terms of Professional SEO services, there is no doubt you can find some who will assist you in cornering the Chinese market. Here in the West though, you’ll usually find SEO consultants who know more about Google, Yahoo and Bing than they do about Baidu.

Baidu is currently China’s most popular search engine, though it’s by no means the only one. If you want to target a Chinese audience it’s a very good place to start. You’ll have seen Google’s efforts in China well publicised in the news.

Search engines in China are not so fundamentally different from those in the West. They rely on keywords, link building, titles and Meta tags just as Google and Yahoo do. The importance of these factors may differ though, and the results certainly will.

If you’re wondering how to optimise a site for the Chinese search engine Baidu, you’d do well to pay attention to our advice.

Get a Top Level Chinese Domain
These include .cn, .net.cn and .com.cn. Any one of these domain names will stand you in good stead for high ranking. Try to have one that corresponds to your main keyword if possible.

Make Use of a Keyword in the URL
More so than Google, Baidu seems to ascribe importance to the featuring of keywords in a web address.

Have Your Site Hosted in Mainland China
Having a site that’s hosted and registered (icp) domestically will avoid a host of potential problems. If you happen to be hosted by a company that also hosts sites that the Chinese government decides are detrimental then you could end up being banned through guilt by association. Being hosted in China helps avoid being banned in the future.

Have Your Site Translated by Professionals
Just as with pages in the west, grammar and spelling and punctuation count for a great deal. Don’t lose respect through failing to have your content properly translated.

Re-Remember the Importance of Your Meta Tags
In the west, Meta tags have been abused to the point where their relevance is no longer truly significant. In China this is not the case and it’s worth revising your SEO guidelines where Meta tags are concerned.
Remember On-Page SEO
For the Chinese search engine Baidu, internal links are very important for SEO, possibly more important than for our Western search engines like Google.

Maximise Links
If you’re used to thinking that less is more for search engines like Google, think again for the Chinese search engine Baidu. More is definitely more so link as much as possible. Don’t forget your reputation though. While a lot of links will get you results they might reduce user experience for exactly the same reasons Google discourage them.

Submit Your site directly to Baidu
There is an easy way to get to the right page to do it; search on Google for Baidu submit.

In conclusion, many of the same tactics that work for you with Google will serve you well where Baidu are concerned. Pay attention to the differences though, and remember that when in Rome you should do as the Romans do. Get recognition by having a Chinese domain and do not fall victim to being controversial if you can help it.

Remember that Chinese search engine optimisation services exist and that man will provide an English language service and provide well for your needs. You might also want to find Chinese link building services, Chinese online reputation management companies and social media optimisation agencies. Where China is concerned, the possibilities are almost endless.

Think of Baidu as your platform to China. There is really no reason not to optimise your site for their results.
You can be sure that your competitors will soon be clamouring for market share where China is concerned, so why not get in at the start and build a reputation before the competition?

Article Source: http://www.ezinearticles.mk

The Article is written by searchengineoptimisation.com/ providing Search Engine Optimisation and Seo Company Services. Visit www.searchengineoptimisation.com/ for more information on searchengineoptimisation.com/Products & Services

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