How to Boost Sales From Mobile Marketing For Your Business

Mobile marketing is a huge potential wellof traffic, prospectsand salesfor your business, yet it's positivelyuntapped. Yet, acrossthe next three years, it is predicted that well over half current internet buyerswill access the netthroughcell phonesand other portabledevices.

Mobile marketing provides a very individual ways of interactivity for building relationships with your audience. It's not just about bombarding people with text marketing mails. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The figures are extremely credible and competition in the mobile direct sales industry is still comparatively low.

Expansion in mobile customers

World wide there are 4 billion people with cell phones. In actual fact, there are roughly quadruple more cell phone owners than laptops and computer owners, particularly home internet ready.

Gartner, the IT research business, forecasts that in three years or so in excess of half existing internet users will be browsing the web on their phone or some similar portable hand-held.

"There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances," says BuzzCity CEO, KF Lai.

It's a very universal trend. BuzzCity's latest assessment asked 1,798 mobile users in the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90percent bought products via the web using their phone.

The new direction towards mobile marketing

It's no wonder if truth be told that the top emergent marketing technology and neweset vehicles for marketing are mobile, rich media and social networks. Simply hunt around on some of the popular keywords for the internet marketing and online home business industries to discover how these methods are all being adopted with enthusiasm by marketers.

Unica just released its "The State of Marketing 2010" results from the latest Global Survey of Marketers and there are some shocking discoveries.

The survey reported that "Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics."

Even though the quick increases in the possible audience, "mobile marketing" is a somewhat new-fangled tactic. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in importance with in excess of 30per cent of marketers surveyed before now using some form or other of mobile marketing and countless places of information, magazines, and services available to assist them.

On the other hand, mobile advertising has matured over the last 1-2 years (almost 100% in the UK), despite the economic collapse. The total is pretty trivial compared to advertising on the web, which over the last 12 months was higher than that spent on television.

Yet, the Mobile Marketing Association indicates that the rise in mobile marketing is expected to accelerate as handsets set up with new technology, including mobile broadband, become ever-present and consumer behaviour shifts.

The reply from marketing vendors is not a big lag. For example, 84444.com just produced its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desk-top computer. YouTube is making huge changes to its mobile web presence and has now started incorporating adverts right through its mobile site.

How to get into the mobile market

Anyone in commerce should continually be researching innovative ways to connect with their clientele and encourage attention from extra leads. And mobile marketing could be the next trend about to burst wide open.

Your mobile user is permanently switched-on, spontaneous and inclined to network anytime, anywhere. Wny would you not want to tap into mobile marketing? It's the ultimate direct response tool.

Mobile marketing, you could dispute, is possibly a somewhat captive audience. When a person has their phone in their hand and accesses a page, they are much more engaged than on a desktop based website. It's such a better direct response tactic than the internet.

Conversions from mobile phones compared to internet or email marketing are 5 times higher. And, obviously competition is less because no-one actually has cottoned onto this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There'smasses of reasons why this is important, but mostly because mobile is an immediate and impetuous kind of medium, so you want the receiver to be able to follow the link and get to a beneficial page and fast.

Consider that subscriber on your email list may well be reading their messages on their mobile. So you want to make sure your most important message and link are 'above the fold' to use a newspaper word. To spell out: when you are accessing emails from a mobile, every so often the long ones will get truncated so put your link early on and remember the rules of compelling subject lines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and up comes the page instantly and then from their phone's web browser. The odds they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a massive source of revenue for them if their users are pleased. There are insufficient mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular web version site.

There's a whole spectrum of solutions for making your webpage is mobile friendly. These extend from the simple and inexpensive like adding a chunk of code to your WordPress blog to a more complex and costly choice to create a complete and specific mobile web page.

Get your site indexed by Google on the mobile search engine

Google have mobile site maps different from the typical sitemaps. Check out their webmaster tools for assistance on that. And make sure you arelisted in the Google local business lists. Google has a means you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it's all good web real estate.

Google knows that everyone searches differently on their phones than they do on their PC. They actually have a tailored mobile keyword research tool. Not a bad notion, then, to explore the new algorithms search engines are using for mobile searching.

A key point is to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are visiting social media sites, so MySpace, Facebook, twitter. These are intertwined and integrated together as a tool, so these advertisements need to work together.

Automating the SMS text marketing process

You want to add a mobile phone field to your web page capture form if you currently capture your visitors' names and email addresses. With a list of numbers, you can give a free rein to your mobile direct marketing power by sending automated, scheduled SMS or text messages to your leads.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it's likely your phone list will become the normal and you could be years ahead of rival busineses with a big list of numbers.

SMS has an astounding 97% open rate - and frequently within the first 5 minutes of receiving the memo. For marketers, that is super power! If the "autotexter" replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So explore mobile marketing and you'll see big results in your profits.

Are you ready to learn more great ways to increase profits how to build a web presence for your business? Then make sure you check out the resource box below and follow the link within it.

Article Source: http://www.ezinearticles.mk

Jay Allyson is a Small Business Owner and Internet Marketing Coach. She specialises in the psychology of networking online. Learn Mobile Marketing and More Social Marketing Methods ... for the Serious Online Entrepreneur who wants to stay ahead of the internet marketing game.

Please Rate this Article

Not yet Rated