Email Marketing - The Number One Secret To Getting Your Email Opened!!

Email Marketing can give you great results if you do it properly. And not everyone agree's with what is right and what is wrong! I have only just realised myself how important your Email Marketing campaigns can be. Over the last few weeks, I have been shown what I am doing wrong!!

To quote one of my favourite sayings by Robert F Kennedy, "Only those who dare to fail greatly can ever achieve greatly". So now I am putting my mistakes right!

Of course, you are probably waiting to hear the secret! Ok here goes:

The subject heading is the obvious choice isn't it? But no! What makes someone open your email is You! Your Brand! When the person you sent the email to looks at your name, they should immediately recognise it and know who you are. That is if you are getting your online presence right. Because if they have seen your name and picture constantly on Facebook or Twitter over a few weeks or months, when they receive an email from you, they will recognise your name, probably even picture you in their mind, and they will want to open your email because they feel they know, like and trust you!

One good tip is to copy your blog header at the top of your emails so people know who's email they are reading. Another way to brand yourself would be with a signature from mylivesignature.com. Try to make your emails personal to you; add a little bit of yourself into them.

Don't get too heavy in your email, or you will lose your readers. Use alot of paragraphs to keep it interesting. Look at your finished email. If you received it, would you read it all? If you have one solid chunk of text it may look boring and then it won't get read! And try to keep it reasonably brief.

One type of email I have seen alot of recently is in a column, just on the left hand side of the page, and quite well spaced. This makes it really easy to read quickly! And remember to put the important bits in bold or italics so they stand out! Because there is so much information on the internet nowadays that we are all learning to 'scan' read. So if you don't highlight them, they may not be noticed.

I did recently have a person object to my sending them emails. I guess they were new online and didn't realise that by putting in their details for one of my trainings they would also be placed on my list. My answer to this was to put a disclaimer at the TOP of my emails, saying that they were receiving my emails because they had opted-in on one of my sites, and if they did not wish to receive help in building their online business, they could opt-out easily at the bottom of the page!

This is a little scary, because you wonder if your whole list will opt-out, but fortunately I only lost a couple of people, and actually got a better click-through rate!! I would guess that this was because I was being myself and telling it like it is. I was actually saying, if you don't want my emails, fine, no problem, goodbye!!

Always think about the reason you send these emails. You are communicating with the people on your list. You must be giving value to your potential buyers before they will become customers. Give them information that will help them, tips, how to's, special offers, in fact anything that will bring them value. If you know what they want, and help them to get it, you will be of value to them.

Remember, people only do business with people they know, like and trust!

Article Source: http://www.ezinearticles.mk

Hope you enjoyed this article on Email Marketing! If you want to Brand Yourself on the internet, grab the system that Sue follows so you can cut your learning curve in half!!

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