Email Marketing - The Money Is NOT In The List!!

You hear it said all over the internet! 'The Money Is In The List'. The majority of people believe that it's true! But the money is not in the list. No really, it's not!! The money is actually in the relationship that you build with your list!! Just think about it. Whose emails do you read first when you open your inbox up? People who you are interested in. Those people who give you information that you are seeking or which helps you in your home business. Things that maybe solve a problem you are having.

If someone constantly sends you only links to products and never anything of value, you will either fail to read their email or unsubscribe. As many of us only get round to unsubscribing 3 or 4 times a year, this means alot of unread or unopened emails. If you are anything like me, you just delete alot of your emails unread. All you have seen is who they are from! How amazing is that? The name of the person who is sending you an email either represents value or not!

So how do you go about building a relationship with your list? There are several things you can do to persuade people to open your emails.

Try to become a friend with them on your social meda sites. Send them an email early on just inviting them to connect with you on your blog and on your social media sites such as Twitter or Facebook. If they join you on Facebook for instance they will see your profile picture and can read up about what you do. If you do videos, these are very good at getting people to feel that they 'know' you personally.

And don't forget when you email them to join you on the social sites, do not include an offer or any other link. Do not do anything other than befriend them.

Try branding your emails more so that they are recognisable every time they arrive in someones email inbox. If you have a custom header on your blog, you could actually use this in your emails.

If you use a signature, you could also have a small copy of your profile picture on your emails, so they would recognise you immediately.

Don't just pitch and sell to them everytime you email them. Everyone wants to receive information which will help them to solve a problem that they have. They will soon stop reading your emails if all you do is pitch. So sometime just offer free information that might help them, or a free ebook or helpful video.

I know of many people who market online who think that you should email your list each day or at least every other day. If you decide to do this, the prospect will certainly recognise your name quickly and know whether they consider you to be of value to them. You will also get rid of any tire-kickers on your list, because they will unsubscribe quickly.

So remember, if you can get a prospect to know. like and trust you, by connecting more personally with them and by giving great value, you will have a customer for life.

Article Source: http://www.ezinearticles.mk

So if you are trying to build a relationship with yourl list why not grab the very system that Sue and many of the top internet marketers use to build their business!

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