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Digital Outdoor Signage - The Equipment Used



By: Max Gallagher

Dynamic out-of-doors marketing or advertising as it is sometimes referred to can vary in cost based upon what you want to attain and how you want to do it. For instance there are big video walls in Times Square NY, or you will see Flat panel displays in your local shopping precinct, both work well but it depends on how much you want to invest.
Video Walls.

Utilizing Commercial Screens.
Now video walls can be made up of outdoor, sun bright monitors in a grid of 6 x 4 screens, these TVs can be left outdoors and are as a rule mounted to building walls high up from the walkway, this high vantage point has two benefits. The first is it catches more peoples mind being high up and the second is that the TVs are out of the way, preventing them getting broken. Now these can have zones set to specific advertisements and only these ads displayed, for example the center 4 displays could advertise a designer brands latest range, the adjoining displays can be used for weather or news updates, then when the advert is finished the entire screen can revert back to full size showing other ads. These range from $1299 per screen.

Utilizing a modular video wall.
These video walls are specially designed for outside use and on the whole comprise of LED panels, providing the latest in technology. These panels are available in 1 metre square panels that install into an outside cases and once networked to the central processor the adverts can be zoned as above. These can range from $3,300 per square metre.
Out-of-doors Kiosks.

These are a water proof and vandal proof stall that will resist the climate and are normally employed in areas that are not secluded where people are present and with minimal supervision. These kiosks range in size from 42" up to 80" and can be either none touch or interactive through a touch screen panel.

Usually the monitor is either fitted behind the touch panel or protective window and is connected to a PC or media player that holds the commercials and all updates of fresh content are through a secure world wide web connection. These can range from $4250 up to $32,000.

Out-of-doors digital advertising housing.
An out-of-doors digital advertising case lets the use of non commercial monitors but offers the right level of protection for the internally housed hardware. The screen, media player or workstation are housed in a defensive enclosure made from heavy gauge steel, coated in a special coating to resist anything the climate can throw at it.

In each unit a thermostatic cooling and heating solution is available to make certain the internally housed technology is kept at the ideal temperature inside preventing the systems from overheating.

Each box is locked by dedicated security locks to prevent any one removing the system inside the housing. These extend from $1389 and can be moved and re-configured if the location has to be moved making this a very cost effective and flexible solution.
These cases can even be monitored remotely with alerts emailed to the Audio visual manager should an occasion of abuse be detected on the cases.




Article Source: http://www.ezinearticles.mk

Max is the leading manufacturer a range of LCD enclosure, this range of LCD enclosure are used for protection of outdoor digital signage.

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