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Choosing the right corporate gifts the dos and the donts.

They might be well meant and intended to create good relations but giving corporate gifts – as with any present giving - requires some thought and tact. Similarly, promotional gifts are more likely to offend or annoy if they are inappropriate, not in good taste or appear cheap and tacky. Better not to give anything at all than to give something that is not absolutely right.

Personalising products is one way to make the receiver feel valued. It might cost slightly more and involve more thought but in a way, that is the point and that is why people value individual, personalised corporate gifts more than ‘cookie cutter’ style presents.

Thinking about the purpose of corporate gifts is important too. Are they to say ‘thank you’ or are they more in the way of promotional gifts, in other words, objects aimed intended to say ‘Hi, we’re here’ or ‘We’ve got a new product’? Deciding on this before you order them is essential.

If offering promotional gifts that look cheap and are of inferior quality is looking for trouble then providing something that is too expensive is equally risky. Clients or potential customers who receive lavish corporate gifts or promotional gifts that appear to be over the top are likely to be embarrassed and even, in the current atmosphere, have concerns about accusations of bribery.

If possible it’s best to choose something that is useful. USB sticks are among the most popular corporate gifts these days because their prices are coming down, they offer space for branding but, most of all, everyone needs one on a regular basis. Similarly, membership card or Oyster card wallets always find a use and are therefore greatly appreciated as promotional gifts when sent to potential clients and existing customers.

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